I loved writing this post for Datascopic. I hope that teachers and students of web analytics find it useful:
“As instructors, we are not just teaching our students about the technology and approaches of web analytics, we are also teaching about the industry. It’s important for instructors to acknowledge the frustration that many of our students face in being both data analysts and evangelists. In many cases they are the first to bring a business intelligence mindset to their office and are in the unenviable position of having to “justify their existence.” It’s important for us to give them the tools to get the work done, but also to have their work respected.”
Keidra Chaney 