Slow Social

“Slow Social” isn’t a new concept, but it’s been one that I’ve been giving a lot of thought lately, as I approach my 7th year in social media related work. Social media is a constant rush of information and interaction and burnout comes quick and hard for those who create and consume it.

eing slow and thoughful about social and content doesn’t hurt anyone. At this point, there’s too much bad content and too many pointless social media accounts. There used to be a point where there was a valid argument of being on social because people would miss your presence if you weren’t there. That’s totally not true now. It’s not hurting Apple at all. My mother runs a small foundation with a very minimal social media and web presence, but nonprofits looking for money know EXACTLY where to find them. Having a social media presence that is canned and uninformative hurts businesses way more than having nothing at all in my opinion

Here’s a quote from an awesome Forbes article:

… brands deemed social a failure because it wasn’t creating conversions. But their problem is that collecting +1s, likes, and followers is “fast social.” Marketers would do well to avoid this tempting trap, and instead craft a strategy of “slow social,” where they pay close attention to the intricate ways in which social fits into the rest of the marketing order, and set up carefully thought-out strategies that allow social to not just cultivate and flourish within their organizations, but create real, lasting impacts on conversions and sales.

Social’s a marathon, not a sprint. That is, if you really want social to make an impact and you really value it as part of an overall marketing or customer service strategy.

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