Blogging 101 and 201 at Storystudio Chicago

I’m teaching Blogging 101 and 201 at Storystudio Chicago again this fall. These are a couple of one-day classes that are an intro to blogging platforms and writing get newbies and for people who may have a great blogging idea that they’ve not been able to launch or maintain.

Blogging 101
Thursday, September 24th, 6:30pm – 9:00pm

This single-session workshop will introduce participants to the “blogosphere” and explore different ways to create interesting, accessible, and fun content for blogs.

What we’ll cover:

  • An overview of different systems, including Blogger, Tumblr, and WordPress.
  • A discussion of software issues including hosting, selecting, and purchasing domain names.
  • Personal vs. professional blogging and how to build a brand.
  • Getting to work: brainstorming ideas for topics to write about. Identifying potential readers and reaching them effectively.

This hands-on class is ideal for students with limited experience with blogging, those who have never started a blog before, or professional writers with a limited background in digital communications, blogging, and social media.

Blogging 201
Thursday, October 22nd, 6:30pm – 9:00pm

If you’re a writer, journalist, or communicator interested in “going pro” and stepping up what your blog can do for you, then don’t miss this single-session workshop. Dig deeper into your material and learn how to use content marketing strategies to expand your audience and track viewership.

What we’ll cover:

  • Developing content calendars
  • Images and licensing
  • Legal issues for blog publishing
  • Ad networks and sponsored content
  • Analytics and SEO for blog growth
  • Guest blogging and blogging job positions

This is a hands-on workshop for experienced bloggers (one year or more) who are interested in either turning their own blog into a professional endeavor, or blogging for other online publications.


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